Larry Vivola

“Every great player needs a coach.” That’s a foregone conclusion in sports and one that’s become more common in the entrepreneurial arena in recent years. […]

As a small business owner, you wear many hats. From being the CEO to your own marketing team, you do it all. However, there comes

Marketing plays a pivotal role in the success of any business, and having a well-planned marketing budget is essential for financial adeptness and strategic growth.

Kim and Mark are two business rivals with side-by-side stalls in a bustling marketplace. Kim always has a line buzzing with chatter, deals being made,

When your company starts generating profits it’s an indication that your hard work and dedication are paying off. What should you do with those earnings

Is your customer service leaving profits untapped due to its lackluster and outdated approach? Then it’s time to transform your customer service strategy into a

If you’ve been an entrepreneur for any length of time, then you’re familiar with the adrenaline rush when your efforts finally pay off. Whether it’s

Entrepreneurship is a high-stakes poker game where your energy is your most valuable currency. With it, you can bet on opportunities, call bluffs of adversity,

In today’s globalized business landscape, opportunities abound for aspiring entrepreneurs. However, this accessibility also translates to increased competition and many challenges for start-ups, particularly those

As a small business owner, you’re no stranger to the trials and tribulations of entrepreneurship. But even the most seasoned among us could not have

“The customer is always right” is perhaps the most-used and followed quote in any retail industry, especially in sales and marketing. It is believed that

Sales growth is imperative to any business in any industry because it is the main source of revenue generation. Sales help build loyalty and trust

The road to success in business is a challenging one. The stress of competition, the pressure to perform, and deadlines can take their toll on

Being an entrepreneur can be a lonely, stressful, and demanding job. This is especially true for small business owners trying to build themselves up. For

In a market that’s continuously changing, small business owners have to make tough decisions to stay afloat, which includes the decision to raise business prices.

The importance of leadership development in business cannot be overstated. Some would argue it is even more important than any other investment a company might

Research shows that 90% of startups fail within the first year, and only one-third of the remaining businesses survive to the tenth year. One of

The human resources team is the backbone of any organization. They are essential to the onboarding process, but the HR department has to do a

Marketing a brand is more than just creating awareness about the product or service. Thanks to the advent of digital media, marketing is no longer