How to Reduce Marketing Costs – 3 Simple Steps
How to reduce marketing costs without sacrificing revenue is one of the big challenges businesses face. Every business needs a repeatable process to bring in …
I’ve seen so many business owners lose their s**t when they get a customer complaint
I’ve seen so many business owners lose their s**t when they get a customer complaint. Here is my favorite mnemonic on how to deal with …
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Long Term Value is one of the most overlooked key performance indicators
Long Term Value is one of the most overlooked key performance indicators when it comes to marketing. If you’re in business for the long-haul you …
Long Term Value is one of the most overlooked key performance indicators Read More »
Did You Know?
Who are these two guys who sold their business to Unilever for $326 million in 2000? One partner failed three times to get into medical …
The Difference Between On & In
How many times have you heard the old cliche…”work ‘ON’ your business not ‘IN it?” We all forget this advice from time to time, but …
Turbo-Charge Your Actions
No question that referrals are the best leads available. But there isn’t an industry leader that only depends on referrals. Not one! If you want …
My Excitement When…
After living in land-locked AZ for the last 14 years, I now enter every ocean I see, with this excitement! It’s the same level of …
Half Full or Half Empty?
Are you a half-full or half-empty kinda being? It doesn’t matter! Watch this quick video to see what really matters. I would love to hear …